In order to raise the environmental awareness, to encourage the purchase of green products, and to become accustomed to green consumption on a daily basis among the general public,the Environmental Protection Administration has launched the“Green Procurement Website”through a project“The Management of the Green Procurement Website”which project period was from December 5, 2005 to June 30, 2006. Among all online transactions, cleaning products represent the major purchase at 79%. Obviously, products of lower price have higher potential for the growth in on-line shopping than all other goods. According to the responses from the website, consumers are willing to buy these environment friendly cleaning products, but the minimum subscribed volume is always beyond the needs of consumers. This purchasing behavior will be diminished. To integrate the subscription for the consumers and to encourage the enterprise to purchase the green products should be kept reinforcing. The ”Green Procurement Website”is always ranked in the top five among the net-surfers of the Yam, Google, Yahoo, and Pchome,It It is evident that the website is well known. Although the Project did not spend any budget in advertisement, it definitely has gained high visibility in green consumption through its”Green Procurement Website”.

Green Mark,Green Consumption,Online Shopping